The ticker image isn't showing up in my Hotmail mail, all I get is the text in a link. How do I get it to show up?

Before pasting in your PitaPata code snippet you need to select Edit in HTML from the drop down at the top right of the Signature box tool bar. If you paste it in first, the HTML will just display as text. There are step-by-step instructions here.

Please note: Microsoft is migrating Hotmail accounts to a new email system called Outlook Mail (also known as Outlook on the Web). If your account has been migrated, the interface is different there is no longer an Edit in HTML option and you won't be able to add or update a ticker signature.